You've got to wonder what the marketing folks over at IBM are thinking: IBM Issues Press Release of Its January 31 System i5 Announcement. Since I first came into contact with the AS/400 in '96 there have been numerous name, brand and message changes. First it was the "AS/400", then "iSeries" now "System i5". It seems ironic that the '400 itself has a good reputation for stability and reliability.
Perhaps a beating with the clue stick would be useful. Hey IBM, I'm no marketeer but I'll give you a new tag line you can use (gratis what's more!): "ix/400 - the system you reboot every 5 years (but have to change the labels on every 2nd year)".